Insights

Thinking on AI,
operations, and what
actually works.

Opinionated takes from the Dolphia team. Grounded in 15+ years of building business systems, not conference keynotes.

5 Published
~7 Min avg. read
Featured articles
Operations
The ROI math behind AI in operations
April 2026 6 min read
→
Strategy
What AI readiness actually means for a mid-market company
March 2026 8 min read
→
Adoption
Why AI pilots fail at adoption, not at technology
March 2026 7 min read
→
Featured
01
Operations
April 2026 · 6 min read
The ROI math behind AI in operations
How to build a defensible business case for AI investment before you've built anything, and the common mistakes that make most AI ROI estimates wrong from the start.
MT
Marcelo Tissoni
Director, Dolphia
Read article →
More articles
01
Governance
Why governance is the difference between AI that compounds and AI that collapses
The organizational infrastructure that turns a successful pilot into a scalable capability. And why most companies build it too late.
Apr 2026 · 9 min read →
02
NetSuite
Five AI use cases hiding inside your NetSuite instance
Most NetSuite clients are sitting on significant AI opportunities they haven't mapped yet. Here are the five we find most…
Apr 2026 · 8 min read →
03
Operations
The ROI math behind AI in operations
How to build a defensible business case for AI investment before you've built anything, and the common mistakes that make…
Apr 2026 · 6 min read →
04
Strategy
What AI readiness actually means for a mid-market company
Everyone says you need to be "AI ready." Almost nobody explains what that means in practice for a company with…
Mar 2026 · 8 min read →
05
Adoption
Why AI pilots fail at adoption, not at technology
Most companies have the technical capability to run a successful AI pilot. Very few have the organizational muscle to make…
Mar 2026 · 7 min read →
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