Introducing Ask My Commerce

The personalized sales assistant that
learns from you

Ask My Commerce is the only personalized sales assistant with a dual-layer Reflection Engine: the AI evaluates itself after every conversation, and your merchant dashboard lets you add the human layer on top.

dolphia.ai · Dashboard
Dolphia
Dashboard
Interactions
Knowledge Base
Crawl
Fine Tuning
Users
MT
Marcelo Tissoni
Dashboard
Overview
Usage
$0.1265
This month
Total Sessions
182
Sentiment intent
62%
Sentiment trajectory
50%
Sentiment confusion
27%
Sentiment frustration
23%
Platform Agnostic NetSuite · Shopify · BigCommerce · any stack
100% Visible Full conversation history in your dashboard
RAG-Powered Upload your own knowledge base files
Dual Reflection AI self-eval + human feedback, combined
The core differentiator

Reflection that works
on two levels

Most AI sales assistants are black boxes. You deploy them and have no idea what they're saying or why. Ask My Commerce is built around the opposite philosophy: the AI reflects on itself, and so do you — and both make it smarter.

Automatic reflection (AI as judge): after every conversation, the AI evaluates its own responses, checking for accuracy, completeness and tone, and flags answers that need improvement. No human required for baseline quality control.

Manual reflection (you as judge): through your merchant dashboard, you read conversations, rate responses, and add written corrections. Your feedback overrides and refines what the AI flagged automatically, giving you the final word on what a great answer looks like.

Together, these two layers form the Reflection Engine: a continuous improvement loop that runs 24/7 without you having to babysit it, but that always keeps you in control.

🤖 AI self-evaluation (LLM as judge) ✍️ Human ratings & reflections 🔁 24/7 improvement loop 📁 RAG knowledge base uploads
Reflection
Engine
🛍️
Shopper
interacts
🤖
AI
responds
📊
You
review
🧠
AI
improves
See it in action

From wrong answer
to right one, in real time

Watch how the Reflection Engine turns a merchant correction into a permanently smarter personalized sales assistant.

dolphia.ai · Response Review & Correction
Dolphia
Dashboard
Interactions
Knowledge Base
Crawl
Fine Tuning
Users
MT
Marcelo Tissoni
Dashboard > Interactions > 241fde5a-d5e6…
Back
Response Review & Correction
Session ID: 241fde5a-d5e6-4084-a8f4-1a1111c1d52d
Original Context
Select a trace to create a human reflection.
Trace ID: 23864dc7…
4/7/26, 9:45 AM
gpt-4o-mini
urgency: 0% intent: 10% satisfaction: 0% trajectory: 50% confusion: 0% frustration: 0%
USER
What is your return policy for online orders?
Flagged Response CHATBOT (AI)
We offer a 30-day return policy on all online purchases, no questions asked.
Reflection Created
Knowledge base updated.
AI will answer correctly from now on.
Human Reflection
Create a reusable correction in reflection memory.
Question *
What is your return policy for online orders?
Correct Response *
Notes (optional)
Reflection Type (optional)
e.g. general, response, policy
Your source of truth

Feed it your knowledge.
Watch it get sharper.

Your assistant is only as good as what it knows. That is why we built a dedicated knowledge base you control completely. Upload any document and it becomes part of how your assistant thinks and answers.

Whether it is a product spec sheet, an internal FAQ, a supplier manual or a pricing guide, everything you upload is indexed and available for the assistant to reference in real time. No hallucinations. No guessing. Just answers grounded in your actual content.

📄 Product specs 📋 FAQs 📚 Manuals 💰 Pricing guides 🗂 Internal policies 📦 Supplier docs
dolphia.ai · Knowledge Base
Dashboard > Knowledge Base
Knowledge Base
Manage the documents that power your agent: valid files are processed, indexed, and transformed into a reliable RAG knowledge base.
Total Documents
0
Indexed
0
Total Chunks
0
Upload New Documents
Drag & drop files here, or click to browse
PDF only — up to 50 MB each
Documents (0) 0 B used
No documents found for the selected filters.
Your command center

The dashboard that
puts you in control

The AI already reflects on every conversation automatically. Your dashboard is where you add the human layer — overriding, correcting, and teaching it what great really looks like.

🗂️

Full conversation history

Every chat fully logged. Filter by date, sentiment, or product. Nothing is hidden.

⭐

Rate every response

Thumbs up or down on any AI answer. Your ratings build a picture of what's working.

✍️

Write reflections

Add corrections and context to any response. The AI reads them and adjusts its answers.

📁

Upload knowledge base files

PDFs, specs, FAQs, manuals — uploaded files become RAG grounding material for every AI answer.

😤

Sentiment monitoring

Real-time detection of frustration, confusion, and satisfaction across all conversations.

NetSuite SuiteCommerce Shopify BigCommerce Any Platform
dolphia.ai · Dashboard
Dashboard
Overview
Usage
$0.1265
This month
Sessions
182
Intent
62%
Trajectory
50%
Confusion
27%
Frustration
23%
Urgency
24%
Recent Interactions
241fde5a-d5e6…
4/7/26
10%
50%
67a88fc1-f319…
4/1/26
45%
50%
eabe9fb4-6cec…
3/6/26
30%
50%
All capabilities

Everything your store needs,
in one conversation

A full suite of commerce-specific AI capabilities, built on a foundation that actually learns.

🔍

Natural Language Discovery

Shoppers describe what they need in plain language. The AI filters, recommends, and explains products conversationally.

🛒

Add to Cart via Chat

Shoppers can add products to their cart directly inside the conversation without leaving the chat.

⚖️

Product Comparison

Side-by-side conversational comparison of selected items, surfacing the differences that matter to the shopper.

🙋

Human Escalation

When the AI can't resolve an issue, the conversation escalates seamlessly to a live customer service rep.

📋

Add to Quote (B2B)

For B2B merchants, products flow into a formal quote workflow built for procurement buyers.

📊

GA4 & Behavioral Tracking

Every AI interaction tracked — engagement, intent signals, and conversion attribution in your analytics stack.

✨

AI Upsells & Cross-Sells

Context-aware complementary and upgrade suggestions triggered naturally within the conversation flow.

📈

Advanced Analytics Dashboard

Deep insights into questions asked, AI response performance, topic trends, and full activity reporting.

📦

Order Tracking & Shipping

Post-purchase self-service — tracking numbers, delivery estimates, and order status answered instantly in chat.

Roadmap
🎙️

Voice Chat

Speak naturally instead of typing — have a full spoken conversation with your personal sales assistant, hands-free.

Roadmap
Get in touch

Your store deserves an AI
that reflects and improves

Ask My Commerce is available for early access. Be among the first merchants to deploy a personalized sales assistant that actually evolves.

No spam  ·  Response within 24h  ·  No commitment required